DPP Model
You are not selling. You are vetting.
You carry the execution risk. Partners carry the expertise. Every partnership is a 50/50 equity stake — not a service contract. You are a portfolio operator, not an agency. You answer to nobody. Any yes must come with 50% ownership.
Rule 1
50/50 or walk away
Non-negotiable split
Rule 2
Your terms, always
You don't need more clients
Rule 3
Trial phase + exit built in
Validation IS the trial
Rule 4
Zero financial risk
You never fund the ads
Active partners
3
↑ +1 this month
Revenue (MTD)
$4,200
↑ +18% vs last month
Ad spend (MTD)
$1,850
$150 budget remaining
ROAS
2.27x
Target: 3.0x
Active Partners
View all →
DJ
DJ Washington
4-Pillar Cellular Reset · Health/Wellness
Live
MK
Maria Kim
Mindset & Performance
Building
TR
Tom Reed
B2B Sales Training
Vetting
SL
Sarah Lowe
Nutrition Coaching
Prospect
Pending Approvals
3 urgent
Partnership agreement — DJ Washington
Ad budget increase — $500 request
Campaign launch — Maria Kim funnel ready
Activity Feed
Researcher Agent completed market analysis for Maria Kim
12 minutes ago
Writer Agent generated sales page draft — DJ Washington
1 hour ago
Vetter Agent: Tom Reed scored 8.4/10 fit score
3 hours ago
DJ Washington campaign: ROAS improved to 2.27x
5 hours ago
Scout Agent found 3 new prospects in health/wellness
Yesterday
Revenue (Last 7 Days)
Mon
Tue
Wed
Thu
Fri
Sat
Today
Weekly total
$1,240
Avg per day
$177
Partner Pipeline
4 partners across 10 stages
Prospect1
Sarah Lowe
Nutrition coaching
Outreach1
James Carter
Outreach · Health Coach
Add partner
Vetting1
Tom Reed
B2B Sales Training
Research1
Maria Kim
Mindset & Performance
Interview0
Agreement0
Building0
Validation0
Live1
DJ Washington
4-Pillar Cellular Reset
Scaling0
AI Agents
9 of 9 agents configured — Rev 2
Scout
Partner Prospecting
Finds potential partners, researches their audience and offer, drafts personalized outreach messages.
Idle
Outreach
Conversations
Handles prospect responses, books discovery calls, manages follow-up sequences automatically.
Active · 2 threads
Vetter
Qualification
Runs the 14-question vetting form, scores partner fit automatically, flags weak candidates.
Active · Tom Reed
Researcher
Market Research
Runs competitor analysis, VOC research, and positioning reports via Manus integration.
Active · Maria Kim
Interviewer
Deep Intel
Processes 42-question interview responses and extracts key insights, hooks, and positioning angles.
Idle
Writer
Content Creation
Generates sales pages, email sequences, and ad copy using your exact prompt frameworks.
Active · DJ Washington
Critic
Quality Control
Reviews all sales assets using The Closer persona and direct response critique frameworks.
Idle
Operator
Media Buyer / Campaign Management
Monitors Facebook ad performance, applies 3-layer bot traffic gate, generates daily reports, and recommends budget pivots.
Active · DJ Washington
MIA
Re-engagement
Re-engages stalled prospects. Round 1 after PSM Go, Round 2 after CS interview. Handles low viability scores and niche pivots.
Idle
Admin
Admin Assistant — SOP 11
Manages Partner Communication Rhythm: weekly updates, launch notifications, sales milestones ($1→$100→$500→$1K), and product request sequence Steps 1–4.
Active · All partners
Command Center
AI-powered tools and automations for your DPP workflow
Dev Agent
Your AI developer. Build automations, generate pages, connect integrations, and configure your platform — just by chatting.
Suzi — Business Coach
Your world-class AI coach combining Brunson, Hormozi, Newport, and Robbins frameworks for strategic DPP guidance.
The Closer — Asset Critic
Ruthless sales asset critic. Paste any sales page, email, or ad for a brutal honest score and priority fix list.
Stage Review
Final audit before locking any workflow stage. Reviews against 5 criteria: clarity, completeness, scripts, QC, and handoff.
Testimonials
Manage customer testimonials displayed on your public pages
"I launched my entire business in a weekend. The AI agents handle things I used to spend hours on."
"The email sequences and content engine run on autopilot. I focus on what I love — teaching."
"Within 30 days I had my first paying customers. The AI agents saved me at least 20 hours a week."
Financials
Portfolio view — all partners · Separate tracker file per partner · Google Sheets export per partner
Portfolio revenue (MTD)
$4,200
↑ All active partners
Portfolio ad spend (MTD)
$1,850
Budget: $2,000
Portfolio net profit
$2,350
↑ 56% margin
Your share (50%)
$1,175
After 10% holdback
DJ
DJ Washington
4-Pillar Cellular Reset · Health/Wellness
Live
$4,200
Revenue MTD
$1,850
Ad Spend
2.27x
ROAS
$1,175
Your Share
Google Sheets — Partner View URL
+
Add Partner Tracker
Each partner gets their own tracker file and Google Sheets export
Combined Daily Summary
| Date | Partner | Customers | Revenue | Ad Spend | CPA | ROAS | Net Profit | Your Share |
|---|---|---|---|---|---|---|---|---|
| Apr 2 | DJ Washington | 4 | $680 | $310 | $77.50 | 2.19x | $370 | $166 |
| Apr 1 | DJ Washington | 6 | $1,020 | $420 | $70.00 | 2.43x | $600 | $270 |
| Mar 31 | DJ Washington | 3 | $510 | $280 | $93.33 | 1.82x | $230 | $103 |
| Mar 30 | DJ Washington | 5 | $850 | $360 | $72.00 | 2.36x | $490 | $220 |
| Mar 29 | DJ Washington | 2 | $340 | $200 | $100.00 | 1.70x | $140 | $63 |
Value Ladder — Partner Revenue Potential
Based on Manus Market Research Rev.8 · Front-End → Bumps → Mid-Ticket → Backend → Continuity
Tier 1 — Front End
$17
5-Day Mineralization Jumpstart
Tier 2 — Bumps
$37–$47
Food List + 7-Day Detox Guide
Tier 3 — Mid-Ticket
$97–$297
Accelerator + Physical Kits
Tier 4 — Backend
$6,497–$10K
24-Week Program + VIP
Tier 5 — Continuity
$300–$3,497
Half-Program + Email Support
Max Customer LTV
$14,633
Your 50% Share (Max LTV)
$7,316
GO/NO-GO Score
21/21 🟢
📥 Import Manus Research (.md)
Paste full Manus markdown output to populate value ladder and LTV for a new partner.
Content
All generated sales assets organized by partner
📄
Sales Page
4-Pillar Reset — Main VSL Page
DJ Washington
✉️
Email Sequence
5-Day Nurture — Health Reset
DJ Washington
📣
Ad Copy
Facebook Ad — Hook Variant A
DJ Washington
Leads
Incoming prospects from Scout Agent
No leads yet. Run the Scout Agent to find prospects.
Calendar
Scheduled tasks and agent automations
Calendar coming in Phase 4.
Funnels
Landing pages and sales funnels
Page Builder coming in Phase 3.
Email
Partner communications and broadcasts
Email module coming in Phase 4.
Asset Library
All generated content, contracts, and research
Assets will appear here as agents generate content.
Inbox
Messages and notifications
No messages yet.
🎯
The Closer — Asset Critic
Ruthless sales asset review combining Brunson · Hormozi · Schwartz · Halbert · Ogilvy
Asset Submission
Scoring Framework — How The Closer Thinks
Russell Brunson
Hook → Story → Offer structure. Funnel architecture and congruency across all pages.
Alex Hormozi
Offer construction and value equation. Dream outcome × likelihood ÷ time × effort.
Eugene Schwartz
5 awareness levels. Mass desire shaping. Mechanism differentiation. Level 3 dominance.
Gary Halbert
Direct response and storytelling. Specificity in proof. Command of buyer's attention.
David Ogilvy
Clarity, credibility, and proof. Research-driven copy. Headlines that stop the scroll.
⚡
Stage Review
Final audit before locking any workflow stage — 5 criteria across checklist, scripts, data, QC, and handoff
Review Setup
Stage Review Rule: A stage cannot be locked or advanced until all 5 criteria pass. Any single failure blocks advancement. Fix the failure, re-run, then lock.
⚡
Select a partner and stage to begin the review
The Stage Review audits all 5 criteria and either clears the stage for advancement or surfaces the exact issues blocking it.
🎓
Coaching — Suzi
Your weekly goals, progress tracking, and quarterly vision reviews
Weekly Dashboard
Task Breakdown
Reflection
Quarterly Review
Your 12-month vision
Freedom of time — multiple partners running on autopilot, consistent income, reading/traveling/choosing how I spend my days.
Target partners
5–8
Currently: 3 active
Monthly income target
$—
Set your target →
Work hours per week
$—
Set your target →
Week of Mar 17 – Mar 23, 2026
3 of 5 complete
Weekly Goals Dashboard
| Goal | Deadline | Success criteria | Progress | Status |
|---|---|---|---|---|
| Complete Maria Kim research phase | Mar 21 | Researcher Agent report delivered + reviewed | 55% |
In progress |
| Approve DJ Washington contract | Mar 20 | Signed agreement in Asset Library | 100% |
Complete |
| Review Operator Agent campaign report | Mar 22 | ROAS reviewed, budget decision made | 100% |
Complete |
| Advance Tom Reed to Research stage | Mar 23 | Vetting score reviewed, stage moved | 40% |
Behind |
| Set up GitHub account | Mar 23 | Account created, username shared | 0% |
Not started |
Goals this week
5
Defined with Suzi
Complete
2
↑ On track
In progress
1
55% done
Behind / not started
2
Needs attention
Task Breakdown — This Week
| Task | Linked goal | Due | Resources | Done |
|---|---|---|---|---|
| Review Researcher Agent report for Maria Kim | Complete Maria Kim research phase | Mar 20 | ||
| Approve Researcher VOC analysis | Complete Maria Kim research phase | Mar 21 | ||
| Approve $500 budget increase for DJ campaign | Review Operator Agent report | Mar 20 | ||
| Review Tom Reed vetting score (8.4/10) | Advance Tom Reed to Research stage | Mar 22 | ||
| Create GitHub account | Set up GitHub account | Mar 23 |
⚡
Suzi flagged: 2 tasks behind schedule
Tom Reed advancement and GitHub setup are both at risk this week. Want Suzi to help identify and remove the blocker?
Weekly Reflection — Mar 17–23
🏆 What went well this week?
🚧 What challenges came up?
🔄 What will you do differently next week?
⭐ Overall progress confidence this week
★
★
★
★
★
Previous Reflections
Mar 10–16, 2026
★★★★☆
Completed platform design approval. DJ Washington campaign went live. Missed: Tom Reed vetting delayed one week.
2 goals complete
1 behind
Mar 3–9, 2026
★★★☆☆
Research phase launched for Maria Kim. Had to reschedule DJ Washington agreement review. Platform mockups approved.
3 goals complete
1 in progress
Suzi's observation
You've completed 8 of 10 goals over the last 2 weeks. Your pattern: strategic tasks get done, account setup tasks get deferred. Worth addressing this week.
Q1 2026 — Jan 1 to Mar 31
Quarterly Milestone Review
12 days remaining in Q1
Revenue this quarter
$4,200
↑ First quarter active
Partners onboarded
3
Target was 2–3
Goals completed
18
of 22 set
Avg weekly confidence
3.8★
Out of 5
Q1 Accomplishments
DPP Studio platform designed and built
DJ Washington campaign live — 2.27x ROAS
Maria Kim onboarded to research stage
Tom Reed in vetting (8.4/10 fit score)
Account setup (GitHub, Supabase, etc.)
ROAS target 3.0x — currently 2.27x
Q2 Focus Areas
Go live — complete account setup
GitHub, Vercel, Supabase, Anthropic API
Scale DJ Washington to 3.0x ROAS
Operator Agent optimization + budget increase
Launch Maria Kim campaign
Complete research → building → live
Add 1–2 new partners
Scout Agent prospecting, target 5 active by end Q2
Vision Alignment Check
Suzi reviews your progress against your 12-month vision each quarter. Rate how aligned you feel:
Time freedom progress
35%
Income target progress
28%
Automation level
20%
Partner pipeline health
60%
Partnerships
Agreements, jointly-owned assets, and partnership lifecycle management
Active partnerships
2
Continuous — operating normally
Pending agreements
1
Awaiting signature
Buyout in progress
0
No active negotiations
Dissolving
0
No active dissolutions
Agreements
Joint Assets
Customer Lists
Buyout
Dissolution
Partnership Agreements
+ New Agreement
| Partner | Agreement date | Current split | Split phase | Partnership state | Actions |
|---|---|---|---|---|---|
DJ DJ Washington |
Jan 15, 2026 | 50/50 Profit | Operation (Stage 9) |
||
MK Maria Kim |
— | 50/50 Revenue | Validation (Stage 4) |
Standard Agreement Terms — Partnership Lifecycle
State 1 — Continuous
Active & Operating
Default state. Pipeline running, agents active, financials tracking. No action required.
State 2 — Buyout
One Party Acquires
Either party buys the other's 50% stake. Valuation calculator determines fair price. Sole ownership transfers.
State 3 — Dissolve
Both Exit Equally
90-day notice. All assets split 50/50. Both parties receive complete copies of everything.
Validation Split
Stages 1–8
50/50 Revenue
Operation Split
Stages 9–10
50/50 Profit
Dissolution Notice
Written notice
90 days
Asset Split
On dissolution
50/50
Jointly-Owned Assets — DJ Washington
| Asset | Type | Created | Est. Value | Split | Status |
|---|---|---|---|---|---|
| 4-Pillar Cellular Reset — VSL Sales Page | Sales Page | Feb 2, 2026 | $2,400 | 50/50 | Live |
| 5-Day Email Nurture Sequence (12 emails) | Email Sequence | Feb 8, 2026 | $800 | 50/50 | Live |
| Facebook Ad Creative Pack (6 variants) | Ad Creative | Feb 14, 2026 | $600 | 50/50 | Live |
| Cellular Reset Product PDF (42 pages) | Product PDF | Jan 20, 2026 | $1,200 | 50/50 | Live |
| Checkout + Upsell Funnel (3-step) | Funnel | Feb 18, 2026 | $1,800 | 50/50 | Live |
| Video Sales Letter (recorded + edited) | Video | Feb 10, 2026 | $3,000 | 50/50 | Live |
Total joint asset value
$9,800 (your 50% = $4,900)
Customer Lists — DJ Washington
⚠️
Joint asset: This customer list is jointly owned 50/50 per your partnership agreement. On dissolution, both parties receive a complete copy. Handle in compliance with CAN-SPAM and data privacy laws.
| # | Name | Phone | Purchase date | Product | Amount paid | |
|---|---|---|---|---|---|---|
| 001 | James T. | j.t***@gmail.com | +1 713-***-4521 | Mar 1, 2026 | 4-Pillar Reset | $170 |
| 002 | Maria L. | m.l***@yahoo.com | +1 832-***-7890 | Mar 3, 2026 | 4-Pillar Reset | $170 |
| 003 | Robert K. | r.k***@outlook.com | +1 281-***-3344 | Mar 5, 2026 | 4-Pillar Reset | $170 |
| + 21 more customers · Full list visible after Supabase connection | ||||||
Total customers
24
Total revenue
$4,080
Your 50% share
$2,040
Avg order value
$170
⟷
Buyout Workflow
A buyout transfers full ownership of the partnership to one party. Either you acquire the partner's 50% stake, or the partner acquires yours. The valuation calculator determines fair market value based on the methodology agreed in the partnership agreement. Consult your attorney before proceeding.
Buyout Direction
⬇️
I acquire their 50%
You buy out the partner. You become sole owner. Platform and all assets transfer fully to you.
⬆️
They acquire my 50%
Partner buys you out. You receive payment and exit. Partner becomes sole owner.
Partnership Valuation Calculator
Valuation methodology
Multiple / factor
Trailing 12-month revenue
$4,200 × 12 = $50,400 (annualized est.)
Total partnership value
$100,800
50% stake value (buyout price)
$50,400
Payment terms
Buyout Checklist
Select buyout direction (acquire or sell)
Agree on valuation methodology
Generate asset inventory for pricing reference
Draft buyout offer with payment terms
Both parties review and negotiate
Execute buyout agreement (attorney reviewed)
Transfer payment confirmed
Update ownership records and platform access
⚠️
Dissolution Workflow
Triggering dissolution will freeze all jointly-owned assets, generate a complete 50/50 split inventory, and produce a legal handover document. This action requires your confirmation and cannot be undone without partner agreement. Consult your attorney before proceeding.
Dissolution Checklist
Review partnership agreement terms
Send 90-day written dissolution notice
Generate joint asset inventory report
Export customer list (both parties)
Transfer product files (videos, PDFs)
Export funnel copies to both parties
Final revenue reconciliation & split
Signed dissolution agreement executed
What Gets Split 50/50
👥
Customer list
Names, emails, phone numbers — complete copy to each party
📄
Products created
PDFs, videos, spreadsheets, course materials
🚀
Funnels & pages
Full funnel exports, landing page code, copy
✉️
Email sequences
All written sequences, broadcast templates
💰
Outstanding revenue
Any unpaid revenue split at time of dissolution
Platform Billing
All platform subscriptions — auto-included in monthly P&L
Monthly platform cost
$0
Auto-pulled to P&L
Annual estimate
$0
At current spend
Next charge
—
—
Active platforms
0
Subscriptions tracked
Platform Subscriptions
| Platform | Purpose | Billing date | Monthly cost | Status | Actions |
|---|
Google Workspace Email Setup
Recommended email address structure for your domain. All addresses route to one inbox, organized by label.
| Address | Routed to | Purpose |
|---|---|---|
| you@[domain].com | Primary | Partner-facing, decisions |
| outreach@[domain].com | Agent | Scout & Outreach Agent sends |
| partners@[domain].com | Business | Agreements, invoices, contracts |
| support@[domain].com | Support | Customer questions, refunds |
| noreply@[domain].com | System | Automated platform emails |
Domain needed: ~$12/yr via Namecheap or Google Domains. One Workspace seat covers all aliases.
Cost vs. GHL Comparison
| Scenario | DPP Studio | GHL | Monthly savings |
|---|---|---|---|
| Just starting (1–2 partners) | ~$75/mo | $97–$197/mo | $22–$122 |
| Growing (3–5 partners) | ~$110/mo | $197–$297/mo | $87–$187 |
| Scaling (5–10 partners) | ~$150/mo | $297+/mo | $147+ |
Platform costs are automatically deducted as business expenses in your monthly P&L and tax reports.
Settings
Platform configuration, account connections, and preferences
Account Connections
Agent Configuration
Email Setup
Notifications
Profile & Business
Export Preferences
Platform Connections
GitHub
Code repository — required for deployment
Not connected
Vercel
App hosting — go-live deployment
Not connected
Supabase
Database & authentication
Not connected
Anthropic API
AI agent intelligence — all 9 agents
Not connected
Resend
System email sending
Not connected
Google Workspace
Gmail & Calendar sync
Not connected
Manus
AI research automation for Researcher Agent
Not connected
Fireflies.ai
Real-time call transcripts for Cue Panels — replacing Otter.ai. Native webhooks to Supabase via Make.
Not connected
Otter.ai Pro
Current call recording — active annual subscription. Use through renewal, then transition to Fireflies.
Active
Dropbox Sign
Agreement signing — Russell signs first, routes to partner. Free tier: 3 documents/month.
Not connected
Make
Automation connector — Fireflies transcript webhooks to Supabase. Triggers agent workflows.
Not connected
Agent Configuration
Configure automation level, prompts, and triggers per agent. Prompt editing available after Anthropic API is connected.
| Agent | Mode | Approval required for | Status |
|---|---|---|---|
| Scout | Semi-Auto | Outreach messages before send | Active |
| Outreach | Semi-Auto | FB messages, follow-ups | Active |
| Vetter | Full Auto | None — scores automatically | Active |
| Researcher | Full Auto | None — runs automatically | Active |
| Interviewer | Full Auto | None — extracts automatically | Idle |
| Writer | Full Auto | None — review optional | Active |
| Critic | Full Auto | None — flags issues automatically | Active |
| Operator | Semi-Auto | Budget changes, campaign launches | Active |
Email Address Configuration
Configure your Google Workspace email addresses and their routing purposes.
Notification Preferences
Agent task completed
When any AI agent finishes a task
Approval needed
Contracts, budgets, campaign launches
Partner moved stage
When a partner advances in the pipeline
ROAS alert
When ROAS drops below target threshold
Budget burn warning
When ad budget reaches 80% spent
New lead found
When Scout Agent adds a prospect
Platform billing reminder
3 days before any subscription renews
Profile & Business Info
Export Preferences
Configure how your financial exports are formatted. Defaults match your existing tracking template.