DPP Model
You are not selling. You are vetting.
You carry the execution risk. Partners carry the expertise. Every partnership is a 50/50 equity stake — not a service contract. You are a portfolio operator, not an agency. You answer to nobody. Any yes must come with 50% ownership.
Rule 1
50/50 or walk away
Non-negotiable split
Rule 2
Your terms, always
You don't need more clients
Rule 3
Trial phase + exit built in
Validation IS the trial
Rule 4
Zero financial risk
You never fund the ads
Active partners
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Revenue (MTD)
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Ad spend (MTD)
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ROAS
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Target: 3.0x
Active Partners
View all →
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Pending Approvals
No pending approvals.
Activity Feed
No activity yet. Activity will appear here as your pipeline moves forward.
Revenue (Last 7 Days)
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Partner Pipeline
0 partners across 10 stages
Prospect0
Outreach0
Add partner
Vetting0
Research0
Interview0
Agreement0
Building0
Validation0
Live0
Scaling0
AI Agents
9 of 9 agents configured — Rev 2
Business Development Representative
1 · Scout
Finds potential partners, researches their audience and offer, drafts personalized outreach messages.
Idle
Account Executive
2 · Outreach
Handles prospect responses, books discovery calls, manages follow-up sequences automatically.
Active · 2 threads
Partner Success Manager
3 · Vetter
Runs the 14-question vetting form, scores partner fit automatically, flags weak candidates.
Active · Tom Reed
Market Intelligence Analyst
4 · MIA
Re-engages stalled prospects. Round 1 after PSM Go, Round 2 after CS interview. Handles low viability scores and niche pivots.
Idle
Content Strategist
5 · Interviewer
Processes 42-question interview responses and extracts key insights, hooks, and positioning angles.
Idle
Copywriter / Creative Director
6 · Writer
Generates sales pages, email sequences, and ad copy using your exact prompt frameworks.
Active · DJ Washington
Sales Asset Critic
7 · The Closer
Reviews all sales assets using The Closer persona and direct response critique frameworks.
Idle
Media Buyer / Campaign Manager
8 · Operator
Monitors Facebook ad performance, applies 3-layer bot traffic gate, generates daily reports, and recommends budget pivots.
Active · DJ Washington
Operations Manager
9 · Ops
Tracks 14-day launch window, monitors stage advancement, flags blockers, and coordinates agent handoffs.
Active · Maria Kim
Admin Assistant
10 · Admin
Manages Partner Communication Rhythm: weekly updates, launch notifications, sales milestones ($1→$100→$500→$1K), and product request sequence Steps 1–4.
Active · All partners
Command Center
AI-powered tools and automations for your DPP workflow
Dev Agent
Your AI developer. Build automations, generate pages, connect integrations, and configure your platform — just by chatting.
Suzi — Business Coach
Your world-class AI coach combining Brunson, Hormozi, Newport, and Robbins frameworks for strategic DPP guidance.
Stage Review
Final audit before locking any workflow stage. Reviews against 5 criteria: clarity, completeness, scripts, QC, and handoff.
Testimonials
Manage customer testimonials displayed on your public pages
No testimonials yet. Click + Add Testimonial to get started.
Financials
Portfolio view — all partners · Separate tracker file per partner · Google Sheets export per partner
Portfolio revenue (MTD)
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↑ All active partners
Portfolio ad spend (MTD)
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Portfolio net profit
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Your share (50%)
After 10% holdback
DJ
DJ Washington
4-Pillar Cellular Reset · Health/Wellness
Live
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Revenue MTD
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Ad Spend
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ROAS
Your Share
Log Daily Entry
Date
Customers
Revenue ($)
Ad Spend ($)
Refunds ($)
Google Sheets — Partner View URL
+
Add Partner Tracker
Each partner gets their own tracker file and Google Sheets export
Combined Daily Summary
| Date | Partner | Customers | Revenue | Ad Spend | CPA | ROAS | Net Profit | Your Share |
|---|---|---|---|---|---|---|---|---|
| Loading entries... | ||||||||
Value Ladder — Partner Revenue Potential
Based on Manus Market Research Rev.8 · Front-End → Bumps → Mid-Ticket → Backend → Continuity
Tier 1 — Front End
$17
5-Day Mineralization Jumpstart
Tier 2 — Bumps
$37–$47
Food List + 7-Day Detox Guide
Tier 3 — Mid-Ticket
$97–$297
Accelerator + Physical Kits
Tier 4 — Backend
$6,497–$10K
24-Week Program + VIP
Tier 5 — Continuity
$300–$3,497
Half-Program + Email Support
Max Customer LTV
$14,633
Your 50% Share (Max LTV)
$7,316
GO/NO-GO Score
21/21 🟢
📥 Import Manus Research (.md)
Paste full Manus markdown output to populate value ladder and LTV for a new partner.
Content
All generated sales assets organized by partner
No content yet. Generate assets with Writer →
Leads
Incoming prospects from Scout
No leads yet. Run Scout to find prospects.
Calendar
Scheduled tasks and agent automations
Calendar coming in Phase 4.
Funnels
Landing pages and sales funnels
Page Builder coming in Phase 3.
Email
Partner communications and broadcasts
Email module coming in Phase 4.
Asset Library
All generated content, contracts, and research
Assets will appear here as agents generate content.
System Test
Run a full end-to-end test of all connections, agents, and workflows before go-live
System Health
Run tests below to check system status
0
PASSED
0
FAILED
12
PENDING
Inbox
Messages and notifications
No messages yet.
🎯
The Closer — Asset Critic
Ruthless sales asset review combining Brunson · Hormozi · Schwartz · Halbert · Ogilvy
Asset Submission
Scoring Framework — How The Closer Thinks
Russell Brunson
Hook → Story → Offer structure. Funnel architecture and congruency across all pages.
Alex Hormozi
Offer construction and value equation. Dream outcome × likelihood ÷ time × effort.
Eugene Schwartz
5 awareness levels. Mass desire shaping. Mechanism differentiation. Level 3 dominance.
Gary Halbert
Direct response and storytelling. Specificity in proof. Command of buyer's attention.
David Ogilvy
Clarity, credibility, and proof. Research-driven copy. Headlines that stop the scroll.
⚡
Stage Review
Final audit before locking any workflow stage — 5 criteria across checklist, scripts, data, QC, and handoff
Review Setup
Stage Review Rule: A stage cannot be locked or advanced until all 5 criteria pass. Any single failure blocks advancement. Fix the failure, re-run, then lock.
⚡
Select a partner and stage to begin the review
The Stage Review audits all 5 criteria and either clears the stage for advancement or surfaces the exact issues blocking it.
🎓
Coaching — Suzi
Your weekly goals, progress tracking, and quarterly vision reviews
Weekly Dashboard
Task Breakdown
Reflection
Quarterly Review
Your 12-month vision
Freedom of time — multiple partners running on autopilot, consistent income, reading/traveling/choosing how I spend my days.
Target partners
5–8
Currently: 3 active
Monthly income target
$—
Set your target →
Work hours per week
$—
Set your target →
Week of Mar 17 – Mar 23, 2026
3 of 5 complete
Weekly Goals Dashboard
| Goal | Deadline | Success criteria | Progress | Status |
|---|---|---|---|---|
| No goals yet. Click + Add goal to get started. | ||||
Goals this week
0
Defined with Suzi
Complete
0
↑ On track
In progress
0
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Behind / not started
0
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Task Breakdown — This Week
| Task | Linked goal | Due | Resources | Done |
|---|---|---|---|---|
| No tasks yet. Click + Add task to get started. | ||||
Weekly Reflection — Mar 17–23
🏆 What went well this week?
🚧 What challenges came up?
🔄 What will you do differently next week?
⭐ Overall progress confidence this week
★
★
★
★
★
Previous Reflections
No reflections saved yet. Complete your first weekly reflection above.
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Quarterly Milestone Review
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Revenue this quarter
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Partners onboarded
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Live from Supabase
Goals completed
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Run Q1 review with Suzi to populate
Avg weekly confidence
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Run Q1 review with Suzi to populate
Q1 Accomplishments
Run Q1 review with Suzi to populate accomplishments.
Q2 Focus Areas
Run Q1 review with Suzi to populate Q2 focus areas.
Vision Alignment Check
Suzi reviews your progress against your 12-month vision each quarter. Run a quarterly review with Suzi to populate these scores.
Time freedom progress
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Income target progress
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Automation level
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Partner pipeline health
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Partnerships
Agreements, jointly-owned assets, and partnership lifecycle management
Active partnerships
0
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Pending agreements
0
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Buyout in progress
0
No active negotiations
Dissolving
0
No active dissolutions
Agreements
Joint Assets
Customer Lists
Buyout
Dissolution
Partnership Agreements
+ New Agreement
| Partner | Agreement date | Current split | Split phase | Partnership state | Actions |
|---|---|---|---|---|---|
| No partnership agreements yet. Click + New Agreement to get started. | |||||
Standard Agreement Terms — Partnership Lifecycle
State 1 — Continuous
Active & Operating
Default state. Pipeline running, agents active, financials tracking. No action required.
State 2 — Buyout
One Party Acquires
Either party buys the other's 50% stake. Valuation calculator determines fair price. Sole ownership transfers.
State 3 — Dissolve
Both Exit Equally
90-day notice. All assets split 50/50. Both parties receive complete copies of everything.
Validation Split
Stages 1–8
50/50 Revenue
Operation Split
Stages 9–10
50/50 Profit
Dissolution Notice
Written notice
90 days
Asset Split
On dissolution
50/50
Jointly-Owned Assets — DJ Washington
| Asset | Type | Created | Est. Value | Split | Status |
|---|---|---|---|---|---|
| 4-Pillar Cellular Reset — VSL Sales Page | Sales Page | Feb 2, 2026 | $2,400 | 50/50 | Live |
| 5-Day Email Nurture Sequence (12 emails) | Email Sequence | Feb 8, 2026 | $800 | 50/50 | Live |
| Facebook Ad Creative Pack (6 variants) | Ad Creative | Feb 14, 2026 | $600 | 50/50 | Live |
| Cellular Reset Product PDF (42 pages) | Product PDF | Jan 20, 2026 | $1,200 | 50/50 | Live |
| Checkout + Upsell Funnel (3-step) | Funnel | Feb 18, 2026 | $1,800 | 50/50 | Live |
| Video Sales Letter (recorded + edited) | Video | Feb 10, 2026 | $3,000 | 50/50 | Live |
Total joint asset value
$9,800 (your 50% = $4,900)
Customer Lists — DJ Washington
⚠️
Joint asset: This customer list is jointly owned 50/50 per your partnership agreement. On dissolution, both parties receive a complete copy. Handle in compliance with CAN-SPAM and data privacy laws.
| # | Name | Phone | Purchase date | Product | Amount paid | |
|---|---|---|---|---|---|---|
| 001 | James T. | j.t***@gmail.com | +1 713-***-4521 | Mar 1, 2026 | 4-Pillar Reset | $170 |
| 002 | Maria L. | m.l***@yahoo.com | +1 832-***-7890 | Mar 3, 2026 | 4-Pillar Reset | $170 |
| 003 | Robert K. | r.k***@outlook.com | +1 281-***-3344 | Mar 5, 2026 | 4-Pillar Reset | $170 |
| + 21 more customers · Full list visible after Supabase connection | ||||||
Total customers
24
Total revenue
$4,080
Your 50% share
$2,040
Avg order value
$170
⟷
Buyout Workflow
A buyout transfers full ownership of the partnership to one party. Either you acquire the partner's 50% stake, or the partner acquires yours. The valuation calculator determines fair market value based on the methodology agreed in the partnership agreement. Consult your attorney before proceeding.
Buyout Direction
⬇️
I acquire their 50%
You buy out the partner. You become sole owner. Platform and all assets transfer fully to you.
⬆️
They acquire my 50%
Partner buys you out. You receive payment and exit. Partner becomes sole owner.
Partnership Valuation Calculator
Valuation methodology
Multiple / factor
Trailing 12-month revenue (annualized from MTD)
MTD base: $
× 12 = —
Total partnership value
$100,800
50% stake value (buyout price)
$50,400
Payment terms
Buyout Checklist
Select buyout direction (acquire or sell)
Agree on valuation methodology
Generate asset inventory for pricing reference
Draft buyout offer with payment terms
Both parties review and negotiate
Execute buyout agreement (attorney reviewed)
Transfer payment confirmed
Update ownership records and platform access
⚠️
Dissolution Workflow
Triggering dissolution will freeze all jointly-owned assets, generate a complete 50/50 split inventory, and produce a legal handover document. This action requires your confirmation and cannot be undone without partner agreement. Consult your attorney before proceeding.
Dissolution Checklist
Review partnership agreement terms
Send 90-day written dissolution notice
Generate joint asset inventory report
Export customer list (both parties)
Transfer product files (videos, PDFs)
Export funnel copies to both parties
Final revenue reconciliation & split
Signed dissolution agreement executed
What Gets Split 50/50
👥
Customer list
Names, emails, phone numbers — complete copy to each party
📄
Products created
PDFs, videos, spreadsheets, course materials
🚀
Funnels & pages
Full funnel exports, landing page code, copy
✉️
Email sequences
All written sequences, broadcast templates
💰
Outstanding revenue
Any unpaid revenue split at time of dissolution
Platform Billing
All platform subscriptions — auto-included in monthly P&L
Monthly platform cost
$0
Auto-pulled to P&L
Annual estimate
$0
At current spend
Next charge
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Active platforms
0
Subscriptions tracked
Platform Subscriptions
| Platform | Purpose | Billing date | Monthly cost | Status | Actions |
|---|
Zoho Mail Email Setup
Recommended email address structure for your domain. All addresses route to one inbox, organized by label.
| Address | Routed to | Purpose |
|---|---|---|
| Loading from Settings — Email Setup... | ||
Domain needed: ~$12/yr via Namecheap or Google Domains. One Workspace seat covers all aliases.
Cost vs. Traditional Platform Comparison
| Scenario | DPP Studio | Traditional Platform | Monthly savings |
|---|---|---|---|
| Just starting (1–2 partners) | ~$75/mo | $97–$197/mo | $22–$122 |
| Growing (3–5 partners) | ~$110/mo | $197–$297/mo | $87–$187 |
| Scaling (5–10 partners) | ~$150/mo | $297+/mo | $147+ |
Platform costs are automatically deducted as business expenses in your monthly P&L and tax reports.
Settings
Platform configuration, account connections, and preferences
Account Connections
Agent Configuration
Email Setup
Notifications
Profile & Business
Export Preferences
🔐 Worker Security Token
This token authenticates all agent API calls to your Cloudflare Worker. It must match the DPP_WORKER_TOKEN secret set in your Cloudflare Worker environment. Without this, agent calls will be rejected.
Token is stored in browser localStorage — never in the HTML file or GitHub. To generate a token: Cloudflare Dashboard → Workers → dpp-proxy → Settings → Variables → Add DPP_WORKER_TOKEN.
Platform Connections
GitHub
Code repository — required for deployment
Active
Cloudflare Pages
App hosting — DPP Studio is live here at dpp-studio.pages.dev
Active
Supabase
Database & authentication
Not connected
Anthropic API
AI agent intelligence — all 9 agents
Not connected
Resend
System email sending
Not connected
Zoho Mail
Business email — ops@, outreach@, partners@, support@, noreply@ addresses
Active
Manus
AI research automation for MIA Agent
Not connected
Fireflies.ai
Real-time call transcripts for Cue Panels. Native webhooks to Supabase via Make.
Not connected
Dropbox Sign
Agreement signing — Partner signs first, then Russell. Free tier: 3 documents/month.
Not connected
Make
Automation connector — Fireflies transcript webhooks to Supabase. Triggers agent workflows.
Not connected
Google Sheets
Partner financial data export. Push daily entries to partner-facing Google Sheets.
Not connected
Agent Configuration
Configure automation level, prompts, and triggers per agent. Prompt editing available after Anthropic API is connected.
| Agent | Mode | Approval required for | Status |
|---|---|---|---|
| 1 · Scout | Semi-Auto | Outreach messages before send | Active |
| 2 · Outreach | Semi-Auto | FB messages, follow-ups | Active |
| 3 · Vetter | Full Auto | None — scores automatically | Active |
| 4 · MIA | Full Auto | None — runs automatically | Active |
| 5 · Interviewer | Full Auto | None — extracts automatically | Idle |
| 6 · Writer | Full Auto | None — review optional | Active |
| 7 · The Closer | Full Auto | None — flags issues automatically | Active |
| 8 · Operator | Semi-Auto | Budget changes, campaign launches | Active |
| 9 · Ops | Full Auto | None — monitors automatically | Active |
| 10 · Admin | Semi-Auto | Partner comms before send | Active |
Email Address Configuration
Configure your Zoho Mail email addresses and their routing purposes.
Notification Preferences
Agent task completed
When any AI agent finishes a task
Approval needed
Contracts, budgets, campaign launches
Partner moved stage
When a partner advances in the pipeline
ROAS alert
When ROAS drops below target threshold
Budget burn warning
When ad budget reaches 80% spent
New lead found
When Scout adds a prospect
Platform billing reminder
3 days before any subscription renews
Profile & Business Info
Export Preferences
Configure how your financial exports are formatted. Defaults match your existing tracking template.